Emart24 announced on the 6th that it will collaborate with the virtual human ‘YT’ to showcase entertaining virtual products through Instagram.

Emart24 Partners with Virtual Human 'Y-Tee' to Launch Virtual Products View original image

The first virtual product introduced by Emart24 is the ‘Jumbo Gum Eaten Secretly by Dogs.’ This product originated from the fun idea of “What if there was a big-sized dog gum for humans?”


The virtual human YT explains that the virtual jumbo gum can serve as a hammer to break windows in emergency situations in daily life, can be used as a self-defense tool when in danger in dark alleys, and can be enjoyed deliciously for a long time instead of popcorn at the movie theater, making it very useful.


Emart24 launched the virtual product to entertain convenience store customers and engage in communication. On social media, customers are expected to share opinions about the ingenious virtual product and suggest their own imagined products, fostering diverse conversations and interactions, Emart24 anticipates.



Kim Sanghyun, head of marketing at Emart24, said, “Since young people are the main customer base of convenience stores, we introduced virtual products to offer them new experiences and fun,” adding, “We plan to continue providing differentiated experiences through new attempts in the future.”


This content was produced with the assistance of AI translation services.

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