Aurora Announces Ambition as a 'Global Comprehensive Toy Company' at the World's Largest Toy Fair
Aurora World announced on the 4th that it participated in the world's largest international toy fair held at the Jacob K. Javits Convention Center in New York, USA, until the 3rd (local time).
The US toy market is the largest in the world, worth about $40 billion as of last year, and plush toys, Aurora World's main product, account for about $3 billion of that market. Going forward, Aurora World plans to expand its business scope to target the entire toy market beyond plush toys. The product lineup unveiled at this exhibition consists of over 100 new category toys reflecting the lifestyle culture of advanced countries.
Aurora World, a global key player with a leading position in the toy sector, plans to introduce new toy products by leveraging differentiated design, product planning capabilities, overseas subsidiary distribution networks, and marketing strengths, and to establish new growth engines by expanding distribution networks through overseas sales subsidiaries.
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An Aurora World official stated, “We will advance as a global comprehensive toy company and provide richer customer experiences to children and families worldwide through diverse products and services.”
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