Ottogi launches 'Cup Noodle Malatang'... "Light with 150kcal"
Cup Noodle Applies 'Dubupi' Topping for the First Time
Ottogi announced on the 4th that it has launched 'Cup Noodle Malatang,' allowing consumers to enjoy Malatang lightly at 150kcal.
The new Cup Noodle Malatang uses glass noodles made from potato and mung bean starch instead of wheat flour, just like the existing Cup Noodles. With a low calorie count of 150kcal, it allows consumers to enjoy the high-calorie dish Malatang lightly and without burden. Notably, it is the first Cup Noodle to include dried tofu skin pieces, recreating the fun of adding toppings as in Malatang specialty restaurants. The rich broth combines a Korean-preferred beef bone soup base with numbing Mala spices, peanuts, and sesame, reproducing the 1.5-level spiciness of Malatang specialty stores so that anyone can enjoy it without strong likes or dislikes.
Cup Noodle Malatang is sold through online shopping malls such as Ottogi Mall, and a launch broadcast will be held via Kakao Shopping Live at 7 PM on the same day. Sales will then gradually expand to all distribution channels.
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An Ottogi representative said, "We launched the new product considering consumers' desire to enjoy the high-calorie dish Malatang more lightly," adding, "We hope everyone enjoys Cup Noodle Malatang, which realistically recreates Malatang with ingredients like dried tofu skin pieces typically added to Malatang, as a snack or a simple meal without any burden."
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