Aekyung Bicolor Selects 'Han Hye-jin' as Brand Model
Aekyung Industrial's 'Bicolor' announced on the 4th that top model Han Hye-jin has been selected as the brand model.
![Bicolor brand model Han Hye-jin. [Photo by Aekyung Industrial]](http://www.asiae.co.kr/news/img_view.htm?img=2023100408192394104_1696375162.jpg)
Bicolor explained that Han Hye-jin, who has shown a flawless appearance through consistent self-care since her debut, was chosen as the brand model because her professional and sophisticated image as a long-time model, along with her diverse charms, align well with the values pursued by the brand.
With Han Hye-jin, Bicolor plans to promote its unique sensibility under the brand message "Find your color!," and actively carry out marketing activities to convey the expertise of the dental care brand with high-performance products to consumers.
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A Bicolor representative said, "Han Hye-jin is a model who fits well with Bicolor's sensibility, individuality, and differentiated product expertise," adding, "Bicolor will strengthen its brand image together with Han Hye-jin."
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