BBQ to Introduce 'Blending Olive Oil' Starting from the 4th of Next Month

Genesis BBQ announced on the 27th that due to the price of olive oil rising more than threefold, it will change its cooking oil to 'BBQ Blending Olive Oil' starting from the 4th of next month.

[Photo by BBQ]

BBQ's blending olive oil is a product made by mixing 50% extra virgin olive oil with 49.99% sunflower oil.

BBQ stated, “After long-term research, we developed a blending oil that maximizes taste and flavor, based on the existing 'BBQ Exclusive Frying Olive Oil' made from 100% extra virgin olive oil,” and explained, “This oil change is an unavoidable decision to freeze consumer prices amid the situation where olive oil prices have risen more than threefold.”

According to BBQ, abnormal weather has continued over the past 3 to 4 years, with heatwaves and droughts occurring in Spain, the olive oil production region, along with cold damage and wildfires. As a result, olive production sharply declined, causing the international olive oil price to increase from about 3,000 euros per ton in July 2020 to about 10,000 euros currently, a 3.3-fold increase.

Therefore, BBQ emphasized that it decided to introduce blending oil, judging that olive oil prices are unlikely to return to previous levels.

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