SeAH Group Revamps Websites of 10 Affiliates...Significant Improvement in User Convenience

Homepage screen of the reorganized subsidiaries under SeAH Group. Photo by SeAH Holdings

SeAH Group is significantly enhancing user convenience and providing customers with a differentiated brand experience through the revamp of the websites of 10 companies under the group.

The affiliate website overhaul is the first in nine years since 2014. It targets 10 major affiliates of SeAH Group, including SeAH Steel Corporation, SeAH Besteel Corporation, and SeAH Changwon Special Steel Corporation. In this revamp, as a steel material specialist company, the main design consistently incorporates a 'Tone & Manner' that reflects the characteristics of each company's steel products and services as well as the identity of the SeAH brand. The most notable feature is the visualization of 10 different 'Stories of Steel' to enhance design completeness.

Additionally, the structure has been organically reorganized so that products and specifications by major demand industries can be checked at a glance, and product ordering has become easier through the Quick Order menu. A responsive user interface (UI) has been applied to greatly improve usability. In particular, to transparently disclose non-financial information such as ESG (Environmental, Social, and Governance), whose importance is increasingly emphasized, a sustainability management menu has been newly established, allowing stakeholders to check each company's ESG mid- to long-term goals, safety and environment, compliance, human rights, and various activities and performance achievements.

This SeAH Group affiliate website revamp is part of the brand activities of the SeAH Brand Management Committee. Starting this month with SeAH Besteel Corporation, the websites of the 10 companies are being sequentially launched. Meanwhile, the SeAH Brand Management Committee is composed of executives and employees from SeAH Holdings and SeAH Steel Holdings, the holding companies in the special steel and steel pipe sectors of SeAH Group. They have been carrying out various activities to establish the group brand identity and enhance its value.

A SeAH Group official stated, "Through the newly revamped affiliate websites, we expect more customers to conveniently acquire the information they want and to expand positive experiences with the ‘SeAH’ brand," adding, "We will continue to strive to make it a space where the company and various stakeholders can communicate and engage together."

This content was produced with the assistance of AI translation services.