29CM Opens Curation Showroom 'Iguseongsu' for 1 Year... "250,000 Visitors"

29CM (Isipgu Centimeter) welcomed 250,000 visitors over the course of a year at its curation showroom ‘Iguseongsu (29CM SEONGSU)’, which opened last September.

On the 26th, 29CM announced that from September 24 of last year to the 22nd of this month, a cumulative total of 250,000 visitors had visited Iguseongsu. Among all visitors, the largest age groups were those in their 20s (60.4%) and 30s (29.6%), accounting for a combined 90%. The unique and stylish space design and brand curation of Iguseongsu are analyzed to have attracted a young crowd who frequently visit the Seongsu-dong area.

Over the past year, a total of about 220 brands have been introduced through Iguseongsu. Themes such as ‘First Encounter with Autumn: Sweatshirts,’ ‘Evergreen, Always,’ and ‘The Five Senses of Gifts’ were used to create experiences where customers could engage with various brands and products through all five senses, eliciting positive responses from customers.

Brands gaining attention by increasing customer touchpoints alongside Iguseongsu are also on the rise. Representative examples include the Danish living brand ‘Hay’ and the Italian tableware brand ‘Ginori 1735,’ introduced through the spring pop-up exhibition ‘Inspiring House’ held last February. The 70 or so brands introduced at the women’s fashion pop-up ‘Igucolzet’ held in June this year have continued their growth after exhibiting at Iguseongsu. By selecting one item each season like a magazine and presenting art exhibitions along with curated related brands, synergy effects were maximized.

‘Igugallery (29CM GALLERY),’ which supports expanding customer touchpoints for brands housed with Iguseongsu, in Seoul and Daegu also demonstrates 29CM’s unique offline competitiveness by presenting exhibitions with fresh concepts every month. The Mardi Mercredi pop-up exhibition held at the opening of Igugallery Seoul achieved sales far exceeding its target figures. The casual brand ‘Dunst’ pop-up exhibition held for a month in December last year saw sales increase about tenfold compared to the same period the previous year, thanks to a differentiated curation strategy including offering offline limited products. Sales of brands participating in the ‘Guide to Better Summer’ planned exhibition held in July this year also increased by about 150% compared to the same period last year. The cumulative number of visitors to Igugallery Seoul and Daegu until the end of August reached nearly 1.1 million.

A 29CM representative explained, “Over the past year, through the three offline showrooms Iguseongsu and Igugallery Seoul and Daegu, we have expanded customer touchpoints for brands based online while showcasing the curation competitiveness that 29CM pursues. Going forward, we plan to expand 29CM’s deeply tasteful selections not only in women’s fashion but also in lifestyle.”

This content was produced with the assistance of AI translation services.