SSG.com "Capturing the Psychology Behind Customers' Shopping Carts"

Applying Pattern Analysis Leading to Consumption on the Platform

SSG.com announced on the 26th that it analyzed shopping cart patterns that led to orders in the first half of this year and applied the findings to its platform.

SSG.com released the analysis results of shopping cart patterns that led to purchases in the first half of this year.
[Photo by SSG.com]

The company explained that the storytelling campaign for fresh food, "Oh My God! Fresh," which introduces origin information and product-related details through photos and videos, was also based on this analysis.

While food, daily necessities, and living products are delivered through "SSG Delivery," which allows customers to specify the delivery time on the same day, fashion, beauty, and home appliance products are shipped via courier delivery. The company added that consumers showed different purchasing patterns depending on the delivery type.

Previously, SSG.com analyzed the proportion of the number of products in shopping carts that led to orders and which products were most commonly added last to meet the free shipping condition of orders over 40,000 won.

Based on the analysis results, SSG.com created a "View Products to Save on Shipping" button in the shopping cart, suggesting last-minute sale items, 1+1 products, frequently purchased items, and No Brand products.

An SSG.com representative said, "We will continue to improve personalized recommendations so that customers can purchase the items they want quickly and conveniently."

This content was produced with the assistance of AI translation services.