Samsung C&T, '8Seconds' Fall/Winter Campaign Launch

‘No. But. Honestly, I’m Kind of Cool’ Campaign Title

Samsung C&T Fashion Division's casual brand '8seconds' announced on the 25th that it will conduct a brand campaign targeting people in their 20s for this fall and winter season.

8seconds launched the campaign titled "No. But. I’m actually pretty cool," reflecting the brand's characteristic of pursuing trendy and diverse styles, with the meaning of expanding customers' style possibilities.

Through the campaign, 8seconds plans to continuously showcase styling of trendy and diverse items, including the brand's signature items such as leather outerwear, denim, sweaters, tweed jackets, as well as premium line items, varsity jackets, and casual hoodies.

In addition to the main campaign video, short-form content was produced for each model in line with the trend favoring short-form content. The brand plans to communicate various styles and trends through diverse everyday looks. Furthermore, during the campaign period, 8seconds will expand differentiated branding through consumer-participation content based on various activities such as viral events and outerwear promotions.

Lee Jong-hak, head of operations at 8seconds, said, “This campaign was planned to communicate 8seconds’ brand value using the language of the younger generation. Since young people tend to seek uniqueness even in daily life, we hope they combine a cool and confident attitude based on 8seconds’ style.”

This content was produced with the assistance of AI translation services.