Promotion for 2030 Busan World Expo Bid, Paris Locals Also Join in Support!

October to November 28 in Paris City, Citizen Participation Campaign with Locals

Busan City will launch a unique citizen participation campaign with locals in Paris, France, from October until November 28, the decision day for the 2030 Busan World Expo bid.

This campaign aims to spread support for the 2030 Busan World Expo bid in Paris, where the International Bureau of Expositions (BIE) General Assembly, the final stage in selecting the host city, will be held about two months before the decision.

Group tour guide flag and hat campaign scene.

In July, through the Ministry of Trade, Industry and Energy's 'Industrial Convergence Regulatory Sandbox Demonstration Project,' the city conducted a campaign where citizens voluntarily wrapped their personal vehicles with support messages for the bid, receiving great response.

The main campaign activities include ▲wrapping 2030 Busan World Expo support messages on local tour guide vehicles in Paris ▲providing promotional hats and flags for the 2030 Busan World Expo bid to group tourists in Paris ▲displaying promotional flags on two-wheelers owned by Paris locals ▲and conducting social media (SNS) events targeting local university students interested in Korean Wave culture.

Local University Student Participation Event SNS Campaign.

Mayor Park Hyung-jun stated, “Through this citizen participation campaign, we expect to unite the wishes of Korean citizens and Paris residents who love Korea for the bid.” He added, “We will continue to do our best in this ‘all-out’ bid campaign so that we can be present at the emotional moment when ‘Busan!’ is announced as the host city for the 2030 World Expo at the 173rd International Bureau of Expositions (BIE) General Assembly.”

This content was produced with the assistance of AI translation services.