OB Beer Successfully Concludes Beer Material Upcycling Fashion Show and Exhibition
Introducing Eco-Friendly Fashion Art Using Recycled Waste
OB Beer announced on the 19th that it successfully concluded the eco-friendly upcycling exhibition and fashion show, "Experimental Collection of Beer," held at Dongdaemun DDP Fashion Mall on the 18th.
The Experimental Collection of Beer is a unique eco-friendly project prepared through industry-academic cooperation with Seoul Fashion Hub Baeumtteul and the Korean Society of Fashion Design (KSFD), aimed at exploring new ways to utilize by-products, packaging, and waste generated in the beer industry.
OB Beer, fashion major university students, and designers affiliated with partner organizations added new imagination to discarded waste such as spent grain, can tabs, discarded banners, and malt sacks, rebirthing them into 87 pieces of valuable fashion art.
At the main event, the fashion show featured a feast of fashion objects realized with various new materials, including award-winning designs from the eco-friendly hybrid shirt design contest, experimental beer by-product recycling fashion by emerging designers, and upcycled fashion made from discarded banners.
In addition to the fashion show, an award ceremony was held for the eco-friendly hybrid shirt design contest jointly organized and hosted by OB Beer and the Korean Society of Fashion Design. In this competition, Seong Ji-hyun, a third-year student in the Department of Fashion Design at Daegu University, won the grand prize, the OB Beer CEO Award, with her work titled "Modernization of Tradition."
The design elements that received high praise included the use of quilting throughout the garment and matching knot buttons with buttonholes made by recycling the handles of beer can tabs, expressing a traditional Korean feel.
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Gu Ja-beom, Senior Vice President of Policy and Public Relations at OB Beer, said, "The unique collaboration between the liquor and fashion industries for eco-friendliness attracted great interest not only from fashion insiders but also from consumers, allowing us to successfully conclude the fashion show. We will continue to pursue new experiments for ESG (Environment, Social, and Governance) in the future."
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