Seven Eleven Launches "Goheung Flower Scent Pomegranate Ade" Using Pomegranates from Goheung, Jeonnam

Convenience store 7-Eleven announced on the 19th that it will launch the ‘Seven Select Goheung Flower Scent Pomegranate Ade,’ made using pomegranates from Goheung, Jeollanam-do. This product is the ninth regional farm win-win project developed based on the 2021 agreement with the Rural Development Administration to revitalize the distribution of domestic agricultural products.

The Seven Select Goheung Flower Scent Pomegranate Ade was created using the excellent variety ‘Flower Scent No.1’ pomegranate cultivated in Goheung-gun, Jeollanam-do. 7-Eleven believes this will serve as an opportunity to highlight the excellence of domestic varieties in a market dominated by foreign pomegranates from countries like Spain.

Goheung Flower Scent pomegranates have higher sugar content, firmer flesh, and less sourness compared to regular pomegranates. Unlike previous products developed in collaboration with the Rural Development Administration, which were released in 230ml sizes, this product has increased the volume to 320ml for a richer experience.

7-Eleven has introduced nine differentiated products linked with regional small-scale farmers and young farmers, starting with Shine Muscat Ade, followed by Honey Peach Ade, Jeju Cheonhyehyang Ade, and Master Strawberry Ade, through collaboration with the Rural Development Administration. These products have sold over 5 million units based on their excellent quality. Including the 4 tons of pomegranate juice used in this new product, the total amount of agricultural products purchased from local farms has exceeded 110 tons to date.

7-Eleven is actively introducing excellent local fruits through cooperation with local governments. In April, it signed a ‘Business Agreement to Expand Sales Channels for Gyeongsangbuk-do Agricultural Specialties’ and has been selling high-quality agricultural products harvested in regions such as Cheongsong and Yeongcheon in small packages suitable for single- or two-person households.

In April, sliced fruits such as apples and grapes produced in Yeongcheon, Gyeongbuk, were sold, and recently, Shine Muscat grapes have been sourced from Gyeongsan City and Seongju County and are being sold as part of the ‘Shine Muscat Reputation Recovery’ project. In November, seasonal winter apples (Busa) are scheduled to be launched.

This content was produced with the assistance of AI translation services.