Busan City Brand Popup Exhibition 'Big Up!' Continues at X The Sky!
Atelier Chikchikpokpok Progress, Main Exhibition Moved to LCT
Expected to Promote Busan's City Brand to Many Domestic and International Tourists
The Busan city brand popup exhibition ‘Big up!’ will continue its operation by relocating to LCT X the Sky, thanks to the enthusiastic support it has received.
Busan City will hold the city brand popup exhibition ‘Big up!’ at LCT X the Sky until October 9.
This exhibition is a relocation of the main exhibition components of the city brand popup exhibition ‘Big up!’, which was held at Atelier Chikchikpokpok from July 28 to September 8, now presented at LCT X the Sky.
The exhibition held at Atelier Chikchikpokpok was viewed by over 20,000 people, and related social media (SNS) views exceeded 300,000, gaining great popularity both online and offline and achieving significant promotional success.
The main exhibition components presented at LCT X the Sky include displays of products (goods) utilizing the city brand and photo zones.
The city expects that by holding this popup exhibition at LCT X the Sky, a landmark and representative tourist destination in Busan with the highest sales rate of the Visit Busan Pass and over 30,000 monthly visitors, it will be able to promote the Busan city brand to many domestic and international tourists.
X the Sky actively supported the exhibition by providing free space rental to commemorate the official launch of the Visit Busan Pass and to jointly promote Busan’s city brand.
As the tallest building and a representative landmark in Busan, this location is expected to become a unique tourist course where visitors can experience the city brand along with the ocean view.
In particular, X the Sky is used as a venue to introduce Busan’s charm to major high-ranking officials visiting Busan, and it is expected to more effectively showcase Busan’s appeal by leveraging not only its excellent tourism resources but also the value of Busan’s city brand.
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Na Yoonbin, the city spokesperson, stated, “We will continue various promotional activities so that Busan’s city brand can become a representative tourist product loved not only by local citizens but also by tourists from around the world, just like ‘I♥NY.’”
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