Hyundai Motor Group to Promote 'Busan Expo' at UN General Assembly Using 'Art Car'

Deployment of 20 Units Including Ioniq 5

Hyundai Motor Group has deployed a specially designed art car in New York, USA, to support the bid for the 2030 Busan World Expo. With the host city selection approaching in November, the group plans to engage in a final promotional campaign at the United Nations (UN) General Assembly.

Starting from the 18th (local time), Hyundai Motor Group announced that it will carry out Busan Expo promotional activities during the high-level week of the 78th UN General Assembly in New York, utilizing 20 art cars created in collaboration with Korean artists.

Hyundai Motor Group art cars promoting the Busan Expo (from left: Ioniq 6, Genesis G80 electrified model, Ioniq 5) are touring major areas in New York, USA, to raise awareness of Busan.
[Photo by Hyundai Motor Group]

During this week, leaders, prime ministers, ministers, and representatives from 193 UN member countries gather for general debates and Sustainable Development Goals summits to discuss global issues.

With the Expo host city selection scheduled for late November, the company plans to leverage the UN General Assembly to widely promote Busan’s vision and competitiveness, strengthening its final bid efforts. To emphasize the Busan Expo’s unique point of being a “carbon-neutral Expo through the application of eco-friendly technologies,” three electric vehicle models?the Ioniq 5, Ioniq 6, and Genesis G80 electrified model?were selected as art cars.

The Ioniq 6, an art car specially created by Hyundai Motor Group, is promoting the Busan Expo at Times Square, a landmark in New York, USA.
[Photo by Hyundai Motor Group]

By operating these vehicles near the UN headquarters and around major New York landmarks, the group aims to showcase Busan’s appeal and commitment to hosting the Expo to key international figures as well as tourists visiting New York. For example, the art cars will be displayed at the Genesis House located in the Meatpacking District, a cultural and artistic hub in Manhattan, and at Times Square Plaza.

These art cars were created through a collaboration between Hyundai Motor Group and Korea’s leading graffiti artist, Jay Flow. They are wrapped with graffiti designs featuring major symbols of Busan and the slogan “BUSAN is Ready.” Previously, these vehicles were operated in key locations during the ASEAN Summit held in Jakarta, Indonesia, from the 5th to the 7th, and the G20 Summit held in New Delhi, India, from the 9th to the 10th.

Hyundai Motor Group's specially designed art cars (Ioniq 5, Ioniq 6) are promoting the Busan Expo at Times Square Plaza, a landmark in New York, USA.
[Photo by Hyundai Motor Group]

A Hyundai Motor Group official stated, “The Hyundai Motor Group art cars, expressing the will to host the World Expo with the sensibility of K-culture, are traveling through major international event sites to promote Busan worldwide,” adding, “We will do our best to spread the enthusiasm for Busan’s bid and build global consensus until the selection of the 2030 World Expo host city.”

This content was produced with the assistance of AI translation services.