"Average Order Amount per Person for Franchise Hamburgers is 10,700 Won"

Need to Improve Kiosk Order Error

Domestic consumers were found to spend an average of 10,700 KRW per person when using hamburger franchises.

The photo is not related to the specific content of the article. [Source=Getty Images Bank]

The Korea Consumer Agency announced on the 15th that this was confirmed through an online survey conducted this year targeting 1,800 consumers who used six franchise companies including No Brand Burger, Lotteria, Mom's Touch, McDonald's, Burger King, and KFC. The amount of 10,700 KRW includes delivery fees and order commissions. Compared to the 2017 survey results, the proportion of orders under 10,000 KRW decreased by about 10 percentage points, while the proportion of orders over 20,000 KRW more than doubled (3.0% → 8.1%). Also, more consumers used locations outside the store such as takeout or delivery (58.5%) rather than dining in (41.5%).

Order methods were mostly contactless, with kiosks (63%), specialized delivery apps (15%), and proprietary delivery apps (10.8%) accounting for nearly 9 out of 10 orders. Only 10.1% of orders were placed directly with store staff. However, among 169 consumers who reported dissatisfaction when using hamburger franchises, 36.7% experienced issues related to kiosk errors, indicating a need for improvement in this area.

Overall satisfaction by business was highest for Burger King at 3.81 points. The Consumer Agency explained that Lotteria, which had the lowest overall satisfaction score, still received 3.63 points, showing that the gap between companies was not large. Regarding service product satisfaction, which evaluated menu quality, price, and store accessibility, No Brand Burger scored the highest at 3.86 points. Looking at detailed product satisfaction for these six franchises, the score for the ordering process (3.96 points) was high, but scores for store accessibility (3.63 points) and price (3.65 points) were relatively low.

The Consumer Agency stated, "We will continue to produce comparative information in popular and newly interested service areas to help consumers make rational choices," and added, "We plan to provide customized information by business to assist in service improvement activities by operators."

This content was produced with the assistance of AI translation services.