Hansol Paper Targets Chuseok Gift Market with Eco-Friendly Packaging

Meat packaged with Hansol Paper's eco-friendly packaging.

Hansol Paper announced on the 14th that it is targeting the Chuseok gift packaging market by promoting eco-friendly packaging in celebration of the Korean traditional holiday, Chuseok.

Hansol Paper recently established the one-stop eco-friendly packaging provision system called ‘Han-Solution’ in response to the strengthening of ESG (Environmental, Social, and Governance) management, as companies are rushing to engage in eco-friendly marketing. The company plans to provide customized eco-friendly packaging tailored to customer needs.

‘Han-Solution’ refers to a one-stop system that produces various eco-friendly papers made from recycled materials according to customer requests and develops and provides eco-friendly packaging that suits the customer’s preferences using these products. For this Chuseok, Hansol Paper is collaborating with various corporate clients to apply or develop eco-friendly packaging for gift sets.

Amorepacific introduced an eco-friendly gift set for its popular brand Sulwhasoo by replacing the plastic trays previously used with paper products developed by Hansol Paper. LG Household & Health Care will also use paper produced by recycling sterilized packs from Hansol Paper as packaging for individual boxes of LG Household & Health Care toothpaste brands such as Perioe and Jukyeom starting in October. Additionally, Hansol Paper plans to actively target the Korean beef gift set market by launching a new paper sealing tray that can replace plastic trays, which are mainly used for fresh meat packaging.

Hansol Paper’s paper sealing trays are made from eco-friendly paper certified by the Forest Stewardship Council (FSC). Since they can reduce plastic usage by up to 85%, they meet the needs of companies and consumers aiming to reduce plastic use, while also offering excellent recyclability due to the ability to separate paper and film for disposal.

A Hansol Paper official stated, "With companies’ ESG management and eco-conscious consumers, known as ‘greensumers,’ showing great interest in practicing ethical consumption, there is a growing preference for eco-friendly values in both gift contents and packaging," adding, "We will continue to develop eco-friendly packaging that both gift givers and receivers can practice in their daily lives."

This content was produced with the assistance of AI translation services.