LGU+ Pet Care Platform 'Podong' Surpasses 300,000 Subscribers
LG Uplus announced on the 14th that its pet service platform 'ForDong' surpassed 300,000 subscribers just 1 year and 2 months after its launch.
ForDong is a 'Pet Family Customer Experience Innovation' service and platform launched by LG Uplus in July last year. It is available to any dog owner regardless of their subscribed telecom provider. ForDong reached 200,000 subscribers in May and achieved 300,000 subscribers within four months.
ForDong offers various services for dogs, including ▲ the dog temperament analysis test 'DBTI (Dog Behavior Type Indicator)' ▲ the 'Consultation Office' where training experts provide free advice via comments on dog-rearing concerns ▲ the 'Community' where pet families can share their daily lives ▲ the 'Magazine' offering various care tips and dog facility information ▲ and the ‘ForDong School Training Class’ that matches owners with trainers for dog behavior correction.
In July, ForDong opened a dedicated training center, 'ForDong School Yongin Campus,' at 'Tail45 Dog Park' located in Giheung-gu, Yongin-si, Gyeonggi-do. Top trainers in Korea provide various training classes following diverse curricula at the ForDong School Yongin Campus.
To enhance service convenience, a dedicated mobile app was newly launched at the end of July. Specialized services of ForDong such as DBTI and ForDong School can be accessed more easily and conveniently through the mobile app. Additionally, activity points (bones) earned by completing daily quests like attendance checks can be exchanged for dog products and ForDong merchandise at the ForDong mall 'Bone Mall.'
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Yeom Sangpil, Executive Director of LG Uplus Smart Home Tribe, said, “Even after surpassing 300,000 subscribers, we will continue to improve ForDong’s services so that both pet families and their pets can enjoy a happy life, and provide the most sought-after pet-related online and offline services.”
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