Hyundai Mobis Targets US Market with Localized Technology... Hosts Open House

Introducing Trailer Rear Driving Assistance and More

Hyundai Mobis has launched a market offensive by leveraging technology specialized for the North American market.

The company held an open house event on the 14th (local time) at its North American Research Center located in Detroit, Michigan, inviting over 150 industry stakeholders including Michigan Lieutenant Governor Garlin Gilchrist II, and clients such as GM and Stellantis. At this event, Hyundai Mobis plans to expand orders by showcasing technology tailored to the North American market.

Galyn Gilchrist II, Lieutenant Governor of Michigan, is visiting Hyundai Mobis North American Research Center in Detroit, USA, to experience related technologies.
[Photo by Hyundai Mobis]

At the event, Hyundai Mobis presented 21 technologies. The Trailer Rear Automatic (TRA) system attracted significant attention from attendees. This system automatically controls the steering wheel based on rear camera footage when a vehicle equipped with a trailer is reversing. It was developed considering the market characteristics where pickup truck demand is high and trailers are frequently attached. The technology is installed on the Genesis GV60, allowing participants to experience it firsthand.

The bio-signal based driver monitoring system and electronic parking brake for pickup trucks also drew attention. Both are currently under development at Hyundai Mobis's North American Research Center.

Hyundai Mobis is demonstrating the Trailer Reverse Assist system (TRA), developed with North America-specific technology, through the Genesis GV60.
[Photo by Hyundai Mobis]

Hyundai Mobis will participate in the North American International Auto Show (NAIAS) held in Detroit for the second consecutive year on the 13th. The company will showcase infotainment systems, in-cabin monitoring systems, and more to strengthen cooperation with local clients.

The North American market is the most active region for overseas orders. As of the first half of this year, Hyundai Mobis recorded $2.28 billion (approximately 3.03 trillion KRW) in orders from the North American market alone. Considering the global order target of $5.36 billion, this represents a significant portion. Moving forward, Hyundai Mobis plans to expand its order volume in North America by conducting sales activities such as Tech Days targeting local clients.

This content was produced with the assistance of AI translation services.