A 'Product Evaluation Meeting' Held for SME Products to Enter Home Shopping and Department Stores

Participating distribution channels total 7 online and offline
Face-to-face evaluation and store entry consultation for 94 companies

The Korea Federation of Small and Medium Business (KSMB) announced on the 13th that it held the ‘Integrated Product Evaluation Meeting for Online and Offline Distribution Channel Entry’ at the KSMB headquarters in Yeouido, Seoul.

Last year, a product evaluation meeting for Lotte Shopping and Home&Shopping was held at the KBIZ Hall of the Korea Federation of Small and Medium Business in Yeouido, Seoul.
[Photo by Asia Economy DB]

Seven distribution channels participated in the evaluation meeting, both online and offline. The online channel was Home&Shopping, and the offline channels included the five major department stores (Galleria, Lotte, Shinsegae, Hyundai, AK) and Lotte Mart.

On the day, face-to-face evaluations and entry consultations were conducted for a total of 94 companies that passed the document screening of each channel. By category, there were 34 food companies, 26 health and beauty companies, 24 household goods companies, and 10 fashion accessories companies.

The companies finally selected will receive practical sales support benefits such as preferential commission rates when entering online and offline stores, participation in pop-up events, and labor cost support.

Choo Moon-gap, Head of the Economic Policy Division at KSMB, said, “Since 2013, we have continuously promoted various win-win cooperation projects with large distribution companies to support sales channels for excellent product manufacturing SMEs. This evaluation meeting, which includes distribution channels covering department stores, large marts, and home shopping both online and offline, is expected to greatly help improve the sales competitiveness of small and medium-sized merchants.”

This content was produced with the assistance of AI translation services.