Shinsegae Duty Free announced on the 13th that it held a donation ceremony to support 'K-Fashion Dream Trees' in collaboration with ChildFund Korea, a leading child advocacy organization, in celebration of 'Youth Day.'


Shinsegae Duty Free announced that it has raised funds for aspiring K-fashion talents and donated them to the Green Umbrella Children’s Foundation. The photo shows Moon Hyun-kyu, General Manager of Shinsegae Duty Free Main Store (left), and Choi Woon-jung, Head of the Seoul Region 2 Headquarters of the Green Umbrella Children’s Foundation. Photo by Shinsegae Duty Free

Shinsegae Duty Free announced that it has raised funds for aspiring K-fashion talents and donated them to the Green Umbrella Children’s Foundation. The photo shows Moon Hyun-kyu, General Manager of Shinsegae Duty Free Main Store (left), and Choi Woon-jung, Head of the Seoul Region 2 Headquarters of the Green Umbrella Children’s Foundation. Photo by Shinsegae Duty Free

View original image

The ceremony took place the day before at the headquarters of ChildFund Korea. To mark the 7th anniversary of its main store opening, Shinsegae Duty Free launched a special donation program called 'Dream Factory' to support K-Fashion Dream Trees, raising funds through this initiative. The funds will be used through ChildFund Korea to support young adults preparing for independence who aspire to pursue careers in fashion and apparel.



Moon Hyun-kyu, General Manager (Executive Director) of Shinsegae Duty Free Main Store, said, "Last year, Shinsegae Duty Free donated 0.5% of the sales generated over two months at offline stores as scholarships for underprivileged youth aspiring to careers in fashion." He added, "This effort goes beyond simply supporting vulnerable groups; it is meaningful in contributing to the growth of young people who will lead the future of the Korean fashion industry together with our customers."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing