Shop at Shilla Myeon and Earn Naver Pay... Hotel Shilla and Naver Partnership

Strengthening Naver Plus Membership Benefits
Collaboration on Naver AI and Cloud Technologies

Hotel Shilla has signed a business agreement with Naver to mutually link services and accelerate digital transformation.

(From left) Han Jaeyoung, Head of Naver Business Development Center, and Kim Taeho, Head of TR Division at Hotel Shilla, are posing for a commemorative photo after signing a memorandum of understanding for strategic business partnership at Naver headquarters in Bundang-gu, Seongnam-si, Gyeonggi-do on the 8th.
[Photo by Hotel Shilla].

On the 8th, Hotel Shilla announced that through the business agreement signed at Naver's headquarters in Bundang-gu, Seongnam-si, Gyeonggi Province, it will pursue a strategic business partnership aimed at digital transformation of hotel and duty-free businesses based on artificial intelligence (AI) and cloud technologies, expanding online and offline customer benefits through membership partnerships, and enhancing user convenience for hotel and duty-free services.

Under this business agreement, Hotel Shilla will strengthen combined membership benefits for Shilla Internet Duty Free members and Naver Plus membership members. Starting from the 18th of this month, Naver Plus membership members will earn 8% of their payment amount as Naver Pay points when purchasing at Shilla Internet Duty Free. Hotel Shilla will link payment with Naver Pay at hotel and duty-free online and offline business sites to improve customer payment convenience.

They also plan to enter Naver Shopping to enable customers to purchase Hotel Shilla’s duty-free products through Naver. Once listed on Naver Shopping, any customer traveling abroad will be able to purchase Shilla Duty Free products within the Naver Shopping page.

Digital transformation will also be accelerated based on Naver’s generative AI technology. At the conference 'DAN 23,' Naver introduced its generative AI 'HyperCLOVA X,' the conversational AI service 'CLOVA X' based on it, and the generative AI search 'CUE:'. Hotel Shilla plans to innovate its hotel and duty-free service business by utilizing Naver’s generative AI and cloud technologies. Through this technology partnership, they aim to enhance convenience for Hotel Shilla customers and provide personalized services through efficient use of customer data.

Kim Tae-ho, Head of the TR Division at Hotel Shilla, said, "We will expand the scope of business partnerships using AI technology with Naver going forward," and added, "We will continue digital transformation for customer convenience and benefits."

This content was produced with the assistance of AI translation services.