Modamoda 'Gray Hair Shampoo' Makes Smooth Debut on Japanese Home Shopping

First Broadcast on the 11th... 2,500 Units Sold in 30 Minutes
About 50 Million Won in Hanwha Currency... Online Sales Continue
Delayed Due to Domestic MFDS 'Safety Concerns'
Entered After Persistent Persuasion... Plans to Expand Channels

Modamoda's new product, 'Modamoda Black Shampoo Premium,' showcased on a Japanese home shopping channel, achieved sales of approximately 2,500 units within 30 minutes of the broadcast.

The new product "Modamoda Black Shampoo Premium" launched by Modamoda targeting the Japanese market.
[Photo by Modamoda]

According to the beauty industry on the 12th, Modamoda introduced Modamoda Black Shampoo Premium on Asahi TV's long-running program 'Jun Sanbo,' a private Japanese broadcaster, selling about 2,500 units in 30 minutes. This amounts to roughly 50 million KRW.

Modamoda Black Shampoo Premium is a new product launched by Modamoda to enter the Japanese market. It features an increased content of the 'Black Change Complex' from the existing Modamoda Pro Change Black Shampoo, providing deeper gray hair care along with scalp care. In addition to gray hair care, it offers scalp care through the antioxidant effects of polyphenol ingredients.

Modamoda plans to continue online sales through Asahi TV's official e-commerce mall until the 10th of next month. In the mid to long term, the company intends to expand distribution and sales channels to supermarkets, department stores, and other outlets within Japan.

Baehyungjin, CEO of Modamoda, stated, "Beyond domestic markets, we have achieved global sales results in countries such as China and the United States, and recently inquiries about Modamoda have been increasing across various overseas channels. Based on the launch of the new product and meaningful results in the Japanese market, we will further accelerate our global market expansion."

This content was produced with the assistance of AI translation services.