Gyeongnam Province and Kurly to Hold Win-Win Promotion for Boosting Seafood Consumption

Promotion of Local Seafood Safety and Activation of Consumption

Gyeongsangnam-do and the online shopping mall company Kurly signed a business agreement on the 7th to revitalize consumer spending.

Gyeongnam Province explained that it will cooperate with Kurly to respond to the decline in seafood consumption caused by the discharge of contaminated water from the Fukushima nuclear power plant in Japan into the ocean.

The province and Kurly plan to join forces to expand the distribution channels and promote consumption of locally produced high-quality seafood products.

▲ Selling and promoting seafood products produced in Gyeongnam Province in connection with Kurly ▲ Securing a safe supply of seafood products and actively cooperating in promotion ▲ Mutually promising marketing and discount event cooperation to provide stable distribution channels and promote consumption of Gyeongnam seafood products.

Choi Man-rim, Deputy Governor of Gyeongnam Province (right), and Lee Nari, Vice President of Kurly Co., Ltd., are committing to a business agreement.
[Photo by Gyeongnam Provincial Government]

Gyeongnam Province plans to collaborate through Kurly’s ‘Special Price/Benefit Win-Win Exhibition’ to ensure smooth supply of locally produced seafood products and support securing various consumer groups and expanding distribution channels.

Choi Man-rim, the Deputy Governor, said, “Through this agreement, we expect the recognition of excellent local seafood products to increase, various consumer groups to be secured, and seafood consumption to rise,” adding, “In the future, we will also promote offline exhibitions to focus on expanding distribution channels for seafood products and enhancing consumer purchasing psychology.”

Earlier, Gyeongnam Province anticipated an inevitable decline in seafood consumption due to the discharge of contaminated water from the nuclear power plant and allocated a preliminary budget of 1.6 billion KRW to promote the consumption of local seafood products.

On the 6th, the Central-Local Policy Council requested national funding support such as special grants to promote seafood consumption.

This content was produced with the assistance of AI translation services.