Korea Federation of SMEs Actively Participates in 'Hwanggeumnyeok Donghaeng Festival'

To Revitalize the Livelihood Economy

The Korea Federation of SMEs (Chairman Kim Ki-moon) announced on the 8th that it will conduct a 'National Campaign to Promote Seafood Consumption' to revitalize the livelihood economy through expanding domestic consumption, and will actively participate in the 'Hwanggeumnyeok Donghaeng Festival' promoted by the Ministry of SMEs and Startups.

The Federation of SMEs plans to carry out a nationwide campaign to promote seafood consumption across the entire SME sector, consisting of four major areas: consumption promotion, campaign publicity, donations and gifts, and expansion of win-win cooperation, to support seafood distribution small business owners in traditional markets and other areas.

Suhyup Gangseo Wholesale Market, Gangseo-gu, Seoul. Photo by Jinhyung Kang aymsdream@

In the consumption promotion area, efforts will be made to expand seafood group meal provision, increase seafood sales broadcasts on TV home shopping, encourage visits to sashimi restaurants during workplace dinners or dining out, and promote travel to famous fishing village tourist destinations during the autumn vacation season. In the campaign publicity area, seafood market shopping for Chuseok will be conducted regionally, and participation in the campaign will be requested from member companies of SME cooperatives and SME associations, while the use of seafood souvenirs will be expanded at various events.

In the donations and gifts area, efforts will be made to expand seafood consumption and donations in traditional markets using Onnuri gift certificates, and various initiatives such as gifting seafood and dried seafood products during the Chuseok holiday will be carried out. In the win-win cooperation expansion area, the promotion of win-win seafood consumption will be encouraged in connection with the 'September Hwanggeumnyeok Donghaeng Festival,' and proposals for government support measures for seafood distribution small business owners will be pursued. The Hwanggeumnyeok Donghaeng Festival is the largest discount and promotion event for SME and small business products in Korea and will run until the 27th.

Kim Ki-moon, chairman of the Federation of SMEs, said, "As expectations for boosting domestic demand rise while preparing for the Chuseok holiday, I hope the September Hwanggeumnyeok Donghaeng Festival will bring new vitality to small business owners and SMEs," adding, "The SME sector will also make multifaceted efforts to revitalize the livelihood economy, including promoting the nationwide campaign to encourage seafood consumption for seafood distribution small business owners."

This content was produced with the assistance of AI translation services.