Lotte Duty Free Welcomes Over 130 Representatives from Chinese Travel Agencies at Myeongdong Main Store

Lotte Duty Free announced on the 7th that over 130 representatives from Chinese travel agencies visited the Lotte Duty Free Myeongdong Main Store on the 6th.

A delegation of over 130 representatives from Chinese travel agencies visited the Lotte Duty Free Myeongdong Main Store on the 6th.
[Photo by Lotte Duty Free]

The Chinese travel agency delegation boarded the 'Shangxuelan' passenger ship at Yantai Port in Shandong Province and called at Incheon Port on the 5th. The delegation consisted of more than 100 agents, including members from the China Tourism Association and Haixia International Travel Agency. They are a 'fam tour' group visiting Korea at the invitation of the domestic Four Seasons Tourism agency.

They completed a 2-night, 3-day preliminary inspection itinerary covering Incheon Ganghwa Island, downtown Seoul, and Paju Imjingak. On the afternoon of the 6th, they visited the Lotte Duty Free Myeongdong Main Store, toured the store and convenience facilities, and enjoyed duty-free shopping.

Du Shenzhong (두시엔중), Chairman of the China Tourism Association, who visited Lotte Duty Free with the travel agency delegation, said, "The Chinese outbound tourism industry is actively working to plan Korea travel products and recruit travelers," adding, "Korea is one of the top travel destinations in China due to its well-established shopping infrastructure such as duty-free shops and road shops, as well as its rich content including famous restaurants and attractions."

Additionally, on the 5th, Lotte Duty Free invited about 200 Chinese-speaking guides to hold a guide briefing session, aiming to capture the demand of Chinese tourists visiting Korea in the fourth quarter. Lotte Duty Free planned this event to strengthen cooperative relationships with tourism industry workers and widely promote duty-free shopping benefits to Chinese tourists.

Through the briefing session, they introduced the shopping and tourism infrastructure owned by affiliates such as Lotte Duty Free, Lotte Hotel, and Lotte World. Brand representatives from 'Decort?,' LG Household & Health Care's 'Whoo' and 'Presian,' as well as the K-fashion brand 'Lifework,' directly promoted their products. The event concluded with a prize draw and movie screening for the invited guides.

Namgung Pyo, Head of Sales at Lotte Duty Free, said, "With the upcoming golden holiday in China and the government recently announcing measures to revitalize Chinese inbound tourism by expanding incentives, we expect the number of Chinese tourists to gradually increase," adding, "Lotte Duty Free will actively attract tourists by cooperating with local agents as well as domestic travel agencies and guides, and strive to provide a differentiated duty-free shopping experience by expanding customer benefits."

This content was produced with the assistance of AI translation services.