KB Financial Group Launches 'KB Maumgage Campaign' to Support Small Business Owners

KB Financial Group announced on the 6th that it will implement the 'KB Ma-eum Campaign,' a win-win program targeting small business owners at 60 stores in Seoul.

This campaign provides a certain amount of support funds by broadcasting KB Group videos and promotional videos of participating stores through media platforms installed at the respective stores.

The supported businesses were selected through comprehensive interviews regarding their willingness to participate in the campaign and the stories behind maintaining reasonable prices, targeting stores designated as 'Good Price Businesses' by the Ministry of the Interior and Safety.

This campaign, initiated by KB Financial to help small business owners, was inspired by several store owners' ideas to also use it as an advertising and promotional channel. Promotional videos of the participating stores will be separately produced and broadcast starting next week.

KB Financial's model actress Park Eun-bin participated as a special narrator in the first and last parts of the store introduction videos, adding emotional impact. These videos will be broadcast alongside KB Financial advertisements at 60 stores, serving as a promotional channel for the participating businesses to introduce each other.

KB Financial plans to review the support effects for small business owners and gradually expand the support scope from the Seoul area to the metropolitan area and nationwide.

This content was produced with the assistance of AI translation services.