Emart's Pre-Chuseok Reservation Sales Hit Record High... Hanwoo Soars 46%

Emart announced on the 6th that the first phase sales of the Chuseok pre-order sets, held from the 10th of last month to the 4th, recorded the highest level ever. This represents a growth of over 22% compared to the same period last year.

A customer is receiving information about Chuseok pre-order products at Emart.
[Photo by Emart]

Sales of refrigerated Korean beef (Hanwoo) sets increased by 46%. This was due to an increase in Hanwoo supply, which made prices cheaper than last year. Emart lowered the prices of holiday Hanwoo gift sets for the first time in five years, and refrigerated Hanwoo sets priced in the 100,000 KRW range sold more than 600 units, ranking second in sales volume among all refrigerated Hanwoo sets.

Shine Muscat grapes are gaining popularity due to their reduced prices. This is because the cultivation area has expanded, increasing supply. In response, Emart increased the quantity of cost-effective Shine Muscat sets priced under 50,000 KRW by 40% and sold them at prices more than 20% cheaper than last year. The mixed Shine Muscat product set, 'Signature Shine & Apple Mango,' was also 12% cheaper than last year, resulting in a sales increase of 182.5%.

Despite price increases, products sold at the same price as last year to reduce price burden are also popular. Emart is selling the ‘Special Selection Yeonggwang Chamgulbi 2 (10 pieces/0.85kg)’ at 57,440 KRW (7+1) based on card promotions, the same price as last year. Maintaining the set price at last year’s level resulted in sales of over 1,000 units, gaining popularity. Considering that only 110 units were sold during the same period last year, this is a high sales volume. Overall sales of the pre-order Gulbi sets increased by 22.2% compared to the same period last year.

Choi Hoonhak, Executive Director of Marketing at Emart, said, “Despite rising prices, we have prepared to offer highly satisfying gifts at affordable prices, which has received a good response,” and added, “We expect these preparations to contribute to stabilizing prices during the Chuseok holiday.”

Meanwhile, Emart plans to continue the pre-order promotion offering up to 40% discounts on gift set purchases with event cards until the 18th.

This content was produced with the assistance of AI translation services.