Heineken Launches 9 Limited Edition Products to Celebrate 150th Anniversary

Global beer brand Heineken announced on the 6th that it will release a limited edition special product featuring Heineken's wit and humor to celebrate the brand's 150th anniversary.

The special edition products being launched this time consist of a total of 9 types: cans (330mL, 500mL) designed with ‘Hi-ne-can’, bottles (330mL) designed with ‘Hi-ne-can’, ‘ㅎㅇㄴㅋ’, and various Heineken nicknames, as well as Heineken Magnum (1.5L) featuring four patterns from the Heineken 150th anniversary campaign.

The ‘Hi-ne-can’ edition, which reflects Korea’s beer culture familiar with four-can promotions, and the Hangul initial consonant ‘ㅎㅇㄴㅋ’ edition, which embodies Heineken’s philosophy that it doesn’t matter what you call Heineken as long as you enjoy it, were planned with Heineken’s unique wit and humor. In addition, bottles (330mL) and Magnum (1.5L) editions uniquely designed with various nicknames of Heineken used worldwide are also being released to celebrate Heineken’s 150th anniversary. The Heineken 150th anniversary special edition will be available from mid-month at major large marts, supermarkets, convenience stores, and more.

Various packages including the special edition will also be launched. ▲ Four cans of ‘Hi-ne-can’ (500mL) with one 150th anniversary special commemorative glass ▲ Six cans of ‘Hi-ne-can’ (500mL) with two legacy glasses featuring the vintage Heineken logo ▲ Heineken Magnum with two legacy glasses ▲ Heineken Magnum (1.5L) with one 150th anniversary special commemorative glass, and other special packages will be introduced at major large marts, supermarkets, convenience stores, and more.

This content was produced with the assistance of AI translation services.