BAT Rothmans launches 4 new types of liquid e-cigarettes 'Vuse Go 800'

BAT Rossmanns announced on the 5th that it has expanded its lineup of the recently launched vapor (liquid-type e-cigarette) "Vuse Go 800" by adding four new products, bringing the total to eight.

The four new products introduced this time are characterized by the clean and refreshing taste unique to vapor, including ▲ Sunset Fresh with a sweet and tangy flavor ▲ Yellow Breeze emphasizing a soft sweetness ▲ Summer Fresh combining refreshing and sweet flavors ▲ Pearl Fresh featuring a clean and refreshing taste, totaling four flavors.

Vuse Go 800 is a closed-system liquid-type e-cigarette using US-made natural nicotine liquid. It combines the advantages of various existing nicotine products, offering intuitive usability and excellent convenience, making it a notable alternative to traditional cigarettes among adult smokers in Korea.

Since the launch of Vuse in July, BAT Rossmanns plans to expand the vapor category and broaden consumers' choices for reduced-harm products by adding four new flavors in about a month and a half.

The liquid capacity of Vuse Go 800 is 1.95ml (nicotine content 0.9%), and with a high battery capacity of 515mAh, it can be used up to 800 puffs without separate charging. Additionally, it applies ceramic heating technology, allowing immediate use without preheating and providing a consistent smoking experience from start to finish.

Featuring a proprietary translucent mouthpiece design, users can intuitively check the remaining liquid. Its compact design that fits comfortably in one hand and smooth curved contours enhance portability and ensure a comfortable grip. The eight products, including the new ones, will be released in limited quantities mainly at 8,500 convenience stores and vapor shops in Seoul and Gyeonggi areas, priced at 10,000 KRW.

A BAT Rossmanns representative said, “We have added new flavors to ‘Vuse Go 800’ to satisfy the diverse preferences of adult smokers,” and added, “As a brand recognized in the global market, we will solidify our position as Korea’s leading vapor brand based on outstanding technology and high consumer convenience.”

This content was produced with the assistance of AI translation services.