Hansot launches 'Kroongji'... Strengthening dessert lineup
Hansot announced on the 5th that it will release a limited quantity of 'Kroongji (Croissant Nurungji)'.
![[Photo by Hansot]](http://www.asiae.co.kr/news/img_view.htm?img=2023090509564063557_1693875400.jpg)
Hansot recently focused on the 'Halme-nial (Halme + Millennial)' trend, which is gaining popularity mainly among the MZ generation (Millennials + Generation Z), and strengthened its dessert lineup by launching a new menu item.
The new menu item Kroongji is a compound word of croissant and nurungji, characterized by flattening a croissant and baking it crispy like nurungji. It combines the unique savory taste of croissants with the rich sweetness of sugar and crispiness, gaining great popularity among the younger generation.
Hot Picks Today
As Samsung Falters, Chinese DRAM Surges: CXMT Returns to Profit in Just One Year
- "Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- Man in His 30s Dies After Assaulting Father and Falling from Yongin Apartment
- Samsung Union Member Sparks Controversy With Telegram Post: "Let's Push KOSPI Down to 5,000"
- "Why Make Things Like This?" Foreign Media Highlights Bizarre Phenomenon Spreading in Korea
The sweet and crispy Kroongji is also loved as a dessert that tastes even better when eaten with coffee. Hansot is holding a promotion where Kroongji and 'Hansot Peru Chanchamayo Drip Bag Coffee' are bundled as a set and sold at a discounted price of 2,900 won, 500 won off the regular price, when purchased together.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
