Toujours, operated by CJ Foodville, is accelerating its business expansion in the United States. CJ Foodville announced on the 5th that it has finalized its investment in establishing a factory in the U.S. and has selected a site in the state of Georgia.

A bird's-eye view of CJ Foodville's factory to be established in the state of Georgia, USA. <br>[Photo by CJ Foodville]

A bird's-eye view of CJ Foodville's factory to be established in the state of Georgia, USA.
[Photo by CJ Foodville]

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CJ Foodville explained that it decided to establish this U.S. factory in line with its goal of securing 1,000 Toujours stores in the U.S. by 2030. It plans to invest over 50 billion KRW to build a production plant on approximately 90,000㎡ of land in Gainesville, Hall County, Georgia, in the southeastern U.S. region, with construction starting within this year.


The U.S. factory of CJ Foodville will have an annual production capacity of over 100 million units, including frozen dough and cakes, aiming for completion in 2025. Once full-scale production begins, it will serve as a production hub for Toujours franchise stores in the North American region, which are steadily increasing.


CJ Foodville reviewed several locations including Texas as candidates for the factory site, but ultimately selected Georgia, which was the most proactive in attracting the factory and has a business-friendly environment, with the state government minister personally visiting CJ Foodville.


According to CJ Foodville, Georgia is highly accessible to markets across the U.S. and forms an industrial complex with over 330 global manufacturing and food companies, making it a business-friendly location. Through this factory establishment, CJ Foodville is also expected to create about 300 new jobs locally in Georgia.



A CJ Foodville official said, “We established this U.S. factory to strengthen production and supply capabilities in line with the continuously growing and profitable Toujours business in the U.S. Based on the excellent quality of various breads and cakes, we will promote the differentiated competitiveness of K-bakery and aim to establish Toujours as a global bakery brand loved not only in the U.S. but worldwide.”


This content was produced with the assistance of AI translation services.

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