Shinsegae Duty Free, Paik Nam June Media Art Exhibition 'V Groove!'

Enjoy 'Video Chandelier No.1' and More with AR·VR

Shinsegae Duty Free announced on the 4th that it will present the media art exhibition 'V Groove!' and an interactive experience space, where art and digital converge, in collaboration with the Nam June Paik Art Center.

Shinsegae Duty Free is holding a special event where visitors can experience the works of the world-renowned video artist Nam June Paik in virtual reality.
[Photo by Shinsegae Duty Free]

This V Groove! exhibition is the first exhibition planned under a new annual partnership agreement between Shinsegae Duty Free and the Nam June Paik Art Center. It will be held from the 8th of this month to the 24th of next month on the 10th floor Iconic Zone of the Myeongdong branch.

During this period, the Iconic Zone will screen videos reinterpreting video art through a media facade, including the music video "My Festival Has No Boundaries" created by media artist HWI to commemorate the 90th anniversary of Nam June Paik's birth. In addition, a special zone will operate where visitors can experience Nam June Paik's representative works such as "Video Chandelier No.1" and "Swiss Watch" in virtual reality (VR) through transparent OLED screens.

A Shinsegae Duty Free official said, "We are pleased to present the V Groove! exhibition where visitors can appreciate and enjoy the works of the legendary video artist Nam June Paik," adding, "We hope this will be a special opportunity to experience Nam June Paik's masterpieces without physical limitations through large-scale media facades and advanced technologies such as AR and VR."

This content was produced with the assistance of AI translation services.