CU Launches Signature and Giant Ready-to-Eat Meals for University Semester Start

24 Types Including Dosirak and Sandwiches

CU announced on the 3rd that it will launch a total of 24 'Signature' and 'Giant' products across all ready-to-eat meal items to coincide with the start of the university semester.

Signature is CU's representative ready-to-eat meal brand focused on cost-effectiveness, while Giant is CU's big-size instant food brand featuring items such as chicken, pizza, and tteokbokki. CU expanded the product concept of the highly recognized Giant brand to general ready-to-eat meals.

CU Signature, Giant Ready Meals Launched
[Photo by BGF Retail]

The newly released CU Signature ready-to-eat meals include a total of 17 items such as lunch boxes, gimbap, triangular gimbap, and sandwiches. The Signature lunch boxes feature warm soups suitable for the winter season, including beef bulgogi and spicy garlic chicken lunch boxes, as well as spicy bulgogi pasta that combines Korean and Western dishes. A differentiated product is the single lunch box priced around 4,000 won, such as the Chinese-style bibimbap, a local specialty famous in the Daegu region.

The Giant ready-to-eat meals emphasize large portions in line with the brand’s character. The items include lunch boxes, salads, and sandwiches, with volumes increased by up to 28% compared to existing products. There are a total of 7 items, including Giant large bibimbap, pasta salad, sweet potato chicken breast salad, and deluxe whole wheat ham sandwich.

During the month of September, CU will offer a 30% discount on Signature ready-to-eat meals when paying with Kakao Pay Money, NH Nonghyup Card, or Lotte Card. Additionally, a stamp prize event will be held where customers can enter by accumulating points through Pocket CU membership when purchasing the applicable products.

A BGF Retail official said, "We have prepared a variety of new products under CU’s representative ready-to-eat meal brand with enhanced cost-effectiveness for university students feeling the burden of recent price increases. Reflecting customer feedback, we upgraded the level of convenience store ready-to-eat meals with new concept products that have never been seen before."

This content was produced with the assistance of AI translation services.