[IFA 2023] Samsung Presents 'Meaningful Connections'... LG Opens a 'Super High-Efficiency' World

#. Lee Ji-young (32) forgot to turn off the TV before leaving home. After turning off the TV through Samsung’s ‘SmartThings,’ she checks whether any other appliances or lights are on. Using the camera equipped in the ‘Bespoke Jet Bot AI,’ she also monitors her pet dog left alone at home in real time. Upon returning home, she receives exercise guidance through the smart TV and checks real-time calorie consumption with her ‘Galaxy Watch.’ She also sets the ‘Carbon Intensity Insights’ to consume energy at times when carbon emissions are lowest.

This is a convenient and enriched daily life experience offered by Samsung Electronics’ SmartThings. From September 1 to 5 (local time), Samsung Electronics operates SmartThings experience zones throughout Berlin, Germany, where Europe’s largest home appliance and IT exhibition, ‘IFA 2023,’ is held, presenting the future of residential spaces as described above. LG Electronics also announced the start of the residential war between the two home appliance rivals by unveiling the ‘LG Smart Cottage,’ a small modular house packed with sustainable technologies.

Samsung Electronics announced on the 1st that it will build a tiny house with a single-person household concept on the outskirts of the City Cube, the IFA 2023 exhibition hall, as an eco-friendly future residential type called the ‘Net Zero Home.’

The exterior of the 'Tiny House' operated by Samsung Electronics at the IFA 2023 exhibition held in Berlin, Germany. The Tiny House is designed as a 'Net Zero Home' solution, an eco-friendly future housing model.
[Photo by Samsung Electronics]

The Net Zero Home is composed of Samsung Electronics TVs, various Bespoke appliances, Galaxy devices, heat pumps, as well as home solar inverters and batteries from SMA Solar Technology, smart meters and switches from ABB, and smart bulbs from Philips Hue, among other products from various SmartThings partners. Visitors can see how energy is produced directly at home through solar panels and home batteries, and how energy consumption by devices such as appliances and electric vehicle chargers is efficiently managed through SmartThings Energy.

Samsung Electronics has set up a premium experience zone at ‘Kaufhaus des Westens (KaDeWe),’ the second-largest department store in Europe. It also operates in major stores located in central areas such as Alexanderplatz and Europa Center in collaboration with MediaMarkt and Saturn, Europe’s largest electronics retailers.

A Samsung Electronics model is introducing the 'SmartThings Energy Service' at the Samsung Electronics exhibition hall located at Messe Berlin, where IFA 2023 is being held.
[Photo by Samsung Electronics]

Samsung Electronics announced plans to continuously develop SmartThings, which is used by more than 280 million people worldwide, to expand ‘meaningful connected experiences.’ At a press conference held one day before the opening of IFA 2023, the company emphasized that it will lead efforts to realize ‘meaningful connections’ with what matters most to people from the perspectives of environment, people, and the future, beyond mere device connectivity.

Benjamin Brown, Chief Marketing Officer (CMO) of Samsung Electronics Europe, said, “Our own research confirmed that 70% of European consumers have high expectations for innovation in smart homes. We will continue to develop the SmartThings ecosystem, which is currently used by more than 280 million people worldwide, to expand ‘meaningful connected experiences’ that allow people to focus more on what matters in their daily lives.”

At the entrance of LG Electronics' exhibition hall 'LG Sustainable Village' at Messe Berlin in Germany, models are introducing the small modular house 'LG Smart Cottage,' equipped with energy and HVAC systems and differentiated premium home appliances. Photo by LG Electronics

LG Electronics is unveiling the residential solution ‘LG Smart Cottage,’ which integrates energy technologies, for the first time at IFA 2023. It features a 4kW solar panel roof that produces part of the energy used, the ‘Therma V Monobloc’ heat pump heating and cooling system that excels in reducing energy consumption, and premium appliances equipped with various technologies to enhance energy efficiency, including the Objet Collection WashTower Compact, dishwasher, induction electric range, and water purifier.

Next to the Smart Cottage exhibition space, a themed area called the Net Zero Vision House has been created to experience home energy solutions, featuring various new high-efficiency appliances aimed at the European market such as washing machines, dryers, refrigerators, and dishwashers. Visitors can observe the process of energy produced by solar panels or leftover energy used at home being stored and consumed in an ESS (Energy Storage System), as well as conveniently control appliances and monitor energy storage and consumption through LG ThinQ.

This content was produced with the assistance of AI translation services.