Shinsegae Live Shopping Opens Deuktem Market... "Selling Refurbished Products"

Shinsegae Live Shopping announced on the 31st that it has opened a specialized section called ‘Deuktem Market,’ which handles refurbished products and other items, offering discounts of up to 90% off the regular price.

Shinsegae Live Shopping opened Deuktem Market considering the recent surge in demand for refurbished products amid the economic downturn and the spread of value-for-money consumption. Deuktem Market features about 3,000 products from 70 partner companies including Samsung, LG, and JAJU, offering a variety of categories such as fashion, beauty, electronics, and food.

Among the products, there are new items that were popular on Shinsegae Live Shopping’s TV shopping but were not suitable for broadcast due to size and color imbalances. While these products could remain as dead stock for partners, they become great deals for customers whose size preferences match, available at prices much lower than the original.

Products with minor defects and food items that have no quality issues but are close to their expiration dates will also be offered at discounted prices.

In addition, to celebrate the opening, Shinsegae Live Shopping plans to provide customers with souvenirs and reward points through events such as 100-won deals, attendance events, and cheering comment events. They will also actively support sales for partners by utilizing portal advertisements, banners, and live commerce.

Kim Seong-jun, Executive Director in charge of mobile at Shinsegae Live Shopping, stated, “Customers can confidently purchase products of the same grade as new items at discounted prices, and partners have opportunities to manage inventory and generate additional sales. Shinsegae Live Shopping will continue to approach customers more closely through various new initiatives.”

This content was produced with the assistance of AI translation services.