September 1 Opening
"Expecting MZ Customer Attraction Effect"

Lotte Department Store announced on the 31st that it will open Blue Bottle Jamsil at Lotte World Mall in Jamsil on September 1.


Blue Bottle Jamsil added the beauty of Korean curves to harmonize with Lotte World Tower, which is designed with the motif of a calligraphy brush. The interior space features a high ceiling to strongly emphasize verticality. The first and second floors are connected by a circular staircase, and a glass facade was installed to allow ample natural light. Visitors can enjoy specialty coffee leisurely while overlooking the green forest, grassy plaza, and Lotte World Tower.


Blue Bottle Jamsil Branch Interior [Photo by Blue Bottle Coffee Korea]

Blue Bottle Jamsil Branch Interior [Photo by Blue Bottle Coffee Korea]

View original image

Lotte World Mall expects to once again become a sanctuary for the 'MZ Generation' (Millennials + Generation Z) with the opening of Blue Bottle. It also anticipates increased synergy with existing lifestyle brands. On the 5th, Lotte World Mall opened the 'London Bagel Museum' on the first floor, the first of its kind by a retailer, attracting over 700 customers on opening day. In addition, large-scale stores such as 'Knotted World,' 'ADER Error,' and 'Mardi Mercredi' are also located there.



A Lotte Department Store official said, "With Blue Bottle Cafe, which is passionate about coffee, opening in Lotte World Mall, which is passionate about the MZ generation, we expect greater synergy with existing brands." He added, "We will continue to strive to discover new content that allows customers to enjoy various lifestyles beyond food and beverage (F&B) and fashion tailored to their tastes."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing