"Burger King Faces 6.6 Billion Won Lawsuit for 'Hamburger Smaller Than Advertised'"

"Advertised Product Is 35% Larger Than Actual" Lawsuit
Burger King: "Patty Used Is Identical to Advertisement"

Franchise 'Burger King' has become embroiled in a 6.6 billion KRW damages lawsuit for selling products that are inferior to the hamburgers shown in advertisements.

[Photo by Pixabay]

According to major foreign media reports on the 29th (local time), Roy Altman, a judge at the Miami District Court in Florida, USA, rejected Burger King's request to dismiss the lawsuit related to the 'Whopper false advertising'.

The plaintiffs who filed the lawsuit earlier claimed, "Burger King depicts the Whopper in advertisements as overflowing with ingredients on the bun, but in reality, it is not so." They argued that the Whopper in the advertisement appears 35% larger and contains more than twice the amount of meat compared to the actual product provided.

Burger King countered by requesting dismissal of the lawsuit, stating, "We are not required to deliver burgers exactly like the photos," but Judge Altman dismissed this, saying, "It is up to the jury to decide how reasonable people would perceive it."

In response, Burger King stated in a press release, "The plaintiffs' claims are false," adding, "The flame-grilled beef patties depicted in our advertisements are the same as those used in the millions of Whoppers we serve nationwide."

Meanwhile, in July, a similar lawsuit was filed against Taco Bell in the Brooklyn Federal Court in New York. At that time, the plaintiffs argued that Taco Bell's advertisements showed fresh ingredients, but in reality, they did not, claiming it was a deceptive act against consumers.

Additionally, last year, McDonald's and Wendy's were involved in lawsuits for discrepancies between the size of hamburgers shown in advertisements and the actual size. In each lawsuit, the plaintiffs reportedly demanded damages exceeding 5 million USD (approximately 6.6 billion KRW) for consumers who purchased the products.

This content was produced with the assistance of AI translation services.