Lotte Duty Free Partners with Myeongdong Tourism Special Zone Council to Attract Tourists

Marketing to Attract Domestic and International Tourists

Lotte Duty Free announced on the 29th that it will sign an agreement with the 'Myeongdong Tourism Special Zone Council' to attract tourists in order to revitalize the Myeongdong commercial district, which has been stagnant due to the COVID-19 pandemic.

Lotte Duty Free signed a business agreement with the Myeongdong Tourism Special Zone Council on the 28th at the Lotte Duty Free Myeongdong Main Store in Jung-gu, Seoul, to revitalize tourism in the Myeongdong area. From the left in the photo are Kim Byung-hee, Chairman of the Myeongdong Tourism Special Zone Council, and Kim Joo-nam, CEO of Lotte Duty Free. Photo by Lotte Duty Free

This agreement was promoted to restore the reputation of 'Myeongdong, the No.1 tourist destination' to the pre-pandemic level by improving tourist convenience facilities and developing tourism resources in the Myeongdong area. Lotte Duty Free plans to carry out joint marketing activities with the Myeongdong Tourism Special Zone Council to attract tourists.

As part of its marketing activities, Lotte Duty Free will create a Myeongdong emblem sculpture symbolizing Myeongdong and install it on the streets. Additionally, it will establish experience zones where visitors can enjoy K-culture, such as photo zones using Lotte Duty Free’s K-artist models. Furthermore, it plans to introduce Myeongdong’s local food, diverse culture, and commercial facilities to foreign tourists through its main store in Myeongdong and other branches, as well as SNS channels.

Kim Joo-nam, CEO of Lotte Duty Free, said, "We will strive to develop tourism infrastructure and promote coexistence with the local commercial district so that Myeongdong can regain its vibrancy and attract many tourists as before the pandemic." He added, "We will continue to promote Myeongdong domestically and internationally by utilizing the channels and capabilities that Lotte Duty Free possesses."

Meanwhile, at the signing ceremony held the previous day at Lotte Duty Free’s Myeongdong main store in Jung-gu, Seoul, Kim Joo-nam, CEO of Lotte Duty Free, and Kim Byung-hee, chairman of the Myeongdong Tourism Special Zone Council, attended as representatives of both organizations. The Myeongdong Tourism Special Zone Council was established in 1983 to promote Myeongdong as Korea’s representative tourism and shopping hub and has 300 member companies in the Myeongdong area.

This content was produced with the assistance of AI translation services.