"Everyday Vehicle Damage Protection"... Kia Launches Life Care Program
Kia announced on the 29th that it will launch the Kia Members 'Life Care Program,' which broadly covers vehicle-related damages in daily life.
This program guarantees coverage for all customers who have joined Kia Members for damages occurring in everyday life such as driving, leisure, and travel. It will operate with eight types: ▲Driver Care ▲Financial Care ▲Golf Care ▲Outdoor Care ▲Bicycle Care ▲Traveler Care ▲Family Care ▲Pet Travel Care.
First, Driver Care is a program that supports related costs such as traffic accident settlement support funds, attorney fees, and automobile accident fines for damages occurring in the event of a traffic accident. Financial Care supports repayment of loans up to 100 million KRW depending on the loan amount if repayment becomes difficult due to death or permanent disability caused by a traffic accident.
Additionally, Golf Care covers injuries occurring during golf, Outdoor Care covers injuries sustained during leisure activities such as hiking and camping, Bicycle Care covers accidents occurring while riding a bicycle, and Traveler Care covers injuries occurring during domestic travel.
Family Care and Pet Travel Care, which cover injuries that may occur to family members or pets during domestic travel, are scheduled to be launched at the end of September.
The Life Care Program is available to all Kia Members, and payment can be made using Kia Members points held. Coverage for each program lasts for one year after enrollment, and detailed information can be found on the Kia Members website.
Kia has been operating the 'Car Care Program,' which guarantees vehicle damage repairs for new car buyers, since 2018. This program operates with two types: ▲K-Style Care+ (Plus) ▲EV Safety Care.
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K-Style Care+ (Plus) is a new car care program that guarantees repair of vehicle exterior damage within one year of new car purchase (based on the delivery date). EV Safety Care is a program that guarantees support funds for the difference between the new car price (including subsidies) and the automobile insurance total loss insurance payout, as well as incidental expenses, in the event of a total loss accident within one year of purchasing a new EV.
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