"1 Million Visitors to the 'Coffee Complex Cultural Space'... Dongseo Food's 'Maxim Plant'"

Cumulative Visitors Since Opening in 2018
Experience Synesthetic Coffee and Join Coffee Classes

Maxim Plant, the Maxim brand experience space operated by Dongseo Food, has surpassed 1 million cumulative visitors in just over five years since its opening.

Maxim Plant Photo Zone [Photo by Dongseo Foods]

Maxim Plant is a complex cultural space that opened in April 2018 in Hannam-dong, Yongsan-gu, Seoul. It features professional coffee-related equipment such as large roasters installed in the store, in line with the concept of a "garden in the city, a coffee factory in the forest." Visitors can enjoy "synesthetic coffee," which allows them to experience specialty coffee tailored to their tastes through various senses, as well as coffee and dessert menus using Maxim products. Coffee classes are also offered to answer any questions about coffee.

Synesthetic coffee recommends one of 16 types of coffee based on selected flavor, acidity, and roasting level through a device, and provides a poem and music that pair well with the chosen coffee. The music can be enjoyed through headphones available at dedicated seats. Visitors can also try new beans, seasonal limited blends, and Maxim Plant’s own seasonal menus featuring popular Dongseo Food products.

Coffee classes are held monthly for applicants. Participants can experience the entire process from the basic class, which introduces all steps until a cup of coffee is served, to the roasting class, where they can roast and brew coffee themselves.

This content was produced with the assistance of AI translation services.