Naver Establishes 'Brand Booster' for Small Business Owners... Customized Support by Stage

Recruitment of Businesses Participating in Naver Brand Booster

Naver announced on the 28th that it has established the 'Naver Brand Booster' program to support small and medium-sized enterprise (SME) business operators and is recruiting participants for the program.

The 'Naver Brand Booster' program provides the necessary support and education to SMEs at the stage of growing their brand business online, helping with customized branding. Based on the data accumulated by Naver and the voices of SMEs heard through the Project Flower Ambassador activities, the business growth stages have been subdivided to build a step-by-step growth roadmap. The program focuses on enhancing platform utilization capabilities to maximize growth by increasing brand awareness, attracting new and loyal customers, and streamlining business operations.

[Photo by Naver]

Specifically, from October, over a period of six months, the program will sequentially offer ▲ mindset education necessary for the SME brand scale-up stage ▲ analysis of data related to the brand, store, and flagship products ▲ provision of technical tools for growing into a larger brand ▲ customized education and support for each growth stage ▲ training sessions and Q&A with Team Naver practitioners.

Participants will be recruited for about two weeks until the 10th of next month. Eligible applicants are power to big power grade business operators who directly plan and develop products or own brand intellectual property (IP) such as trademarks. Approximately 100 Smart Store business operators will be selected.

Kim Jung-woo, Head of Naver Shopping Platform, said, "Naver Shopping hosts a diverse range of unique brand operators, from SMEs aiming to establish branding assets to those targeting business scale-up, so differentiated support tailored to each growth stage is necessary. We will accelerate the growth roadmap to establish the platform as a place where unique brands are born and grow."

This content was produced with the assistance of AI translation services.