Large Figures at LG Electronics Best Shop... Playmobil and Popup Store Opening

Pop-up Store Operation at The Hyundai Seoul
Display of MoodUp Refrigerators, Wash Towers, Stylers, and Figurines

LG Electronics announced on the 27th that it will operate the 'LG Electronics × Playmobil' pop-up store at the LG Best Shop in The Hyundai Seoul Department Store in Yeouido, Seoul, from the 25th of this month until the 27th of next month.

The pop-up features a cute exhibition space displaying premium home appliances such as the MoodUp refrigerator, WashTower, and Styler, along with figures created in collaboration with Playmobil. Three character figures representing LG Electronics product installation technicians, cooking influencers, and interior designers were made as large 150 cm figures.

At the LG Best Shop The Hyundai Seoul store, visitors of all ages can take photos with the large figures and enjoy coloring Playmobil designs. Various prize events will also be held. Winners will receive Playmobil figures, coffee coupons, Playmobil stickers, and more.

LG Electronics is operating the LG Electronics × Playmobil pop-up store at LG Electronics Best Shop The Hyundai Seoul from the 25th of last month until the 27th of next month.
[Photo by LG Electronics]

LG Electronics explained that the collaboration with Playmobil aims to provide customer experiences for the Zappa (Alpha+Z) generation. The Alpha generation (born in the early 2010s and later) is encouraged to engage with the brand easily and enjoyably by playing with LG appliance figures, while the Z generation (born from the mid-1990s to early 2000s) is stimulated by their collecting desires.

An LG Electronics official said, "We will provide a differentiated customer experience of enjoying home appliances at the pop-up store."

This content was produced with the assistance of AI translation services.