OB Beer Cass and Hanmac Participate as Beer Partners in the 'Daegu Chimaek Festival'

August 30 Opening
September 1-2 'Cass Brand Day'
Performances by Cho Hyun-ah, BewhY, Kid Milli, and more

OB Beer announced on the 27th that Cass and Hanmac will participate as official beer partners in the '2023 Daegu Chimaek Festival (Chimaek Festival)' held around Duryu Park in Daegu from the 30th of this month to September 3rd.

OB Beer Cass and Hanmac participate as official beer partners of the '2023 Daegu Chimaek Festival'
[Photo by OB Beer]

Now in its 11th year, the Daegu Chimaek Festival is a representative summer festival attracting over one million visitors annually. Cass has participated in the Chimaek Festival for eight consecutive years since 2014. This year, OB Beer plans to conduct various promotional campaigns to boost domestic consumption as part of the '2023 Korea Together Festival' in collaboration with the Ministry of SMEs and Startups at the event site.

During the Chimaek Festival, Cass and Hanmac will operate distinctive brand booths throughout the venue, centered around the Duryu Park Citizen Plaza, welcoming visitors. At the Cass booth, visitors can experience Cass poured by the beer robot 'Beer Box' and the limited edition 'Cass Lemon Squeeze,' which gained popularity by selling over 2 million cans within four weeks of its launch.

Hanmac, which recently attracted attention by selecting Suzy as its new advertising model, will also operate a large-scale beer booth as a main partner. At the Hanmac booth, visitors can enjoy Hanmac beer, known for its 'fantastic foam'?a soft foam that lasts from the first sip to the last. September 1st and 2nd are designated as 'Cass Brand Days,' featuring performances by popular artists such as Jo Hyun-ah, BewhY, and Kid Milli.

An OB Beer representative stated, "We will provide a joyful time filled with fun alongside OB Beer until the end of summer through various events held on-site."

This content was produced with the assistance of AI translation services.