Ayoung FBC Operates 'Label 5' Pop-up Store at Door to Seongsu-seo

Collaboration with GS25 until September 11

Comprehensive liquor company Ayoung FBC announced on the 25th that it will operate a pop-up store for the whiskey "Label Five (Label5)" at GS25 and "Door to Seongsu" in Seongsu-dong, Seoul, until the 11th of next month.

At this pop-up store, a bar space is set up where customers can instantly taste various Label5 highballs made by professional bartenders, offering five types of Label5 highballs: Pink Lady, Blue Tropical, Yellow Sunshine, Neutral Sunset, and Red Punch. Customers who purchase a Label5 highball on-site can participate in a lucky draw with a 100% chance of winning.

To celebrate the opening of the Label5 pop-up store, special packages and events are also being held. The "Label5 GS Package," consisting of Label5 whiskey, a dedicated glass, and a coaster, is introduced, and customers who purchase it will receive various Label5 goods such as a dedicated dispenser, a five-pack of highball ampoules, sparkling water, and a jigger. The price is 24,900 KRW.

The "Label5 Bourbon Barrel Whiskey," also introduced, adds interest with a more complex blend of smooth vanilla and coconut notes on top of Label5 House's unique style of weight and balance. It is priced at 44,000 KRW and is also available at Wine25 Plus. In particular, actress Park Jin-joo, the advertising model for Label5, will visit the Label5 pop-up store in person on the afternoon of the 26th to hold a dice game event with visitors.

Label5, a whiskey dedicated to highballs, is produced by blending malt raw materials from the Speyside region of Scotland and grain whiskey from the Highlands region, characterized by a smooth taste and aroma with a hint of peat. Starting with delicate fruit, caramel oak, and savory peat aroma, it offers a balance of acidity and sweetness with fruity vanilla notes and smoky flavors.

This content was produced with the assistance of AI translation services.