Samsung Display and HYBE IM Collaborate on Visual Experience Marketing at Germany's 'Gamescom'

New Release 'Byeol-i Doera 2' Game License
"Plans for Continued Diverse Exhibition Collaboration"

Samsung Display is conducting QD (Quantum Dot)-OLED (Organic Light Emitting Diode) and OLED image quality experience marketing at one of the world's top three game shows, 'Gamescom 2023,' in collaboration with game company Hive IM.

The company announced on the 25th that it will hold a self-luminous display experience event specialized for gaming featuring its QD-OLED and OLED-equipped Dell and MSI 34-inch monitors, Samsung Electronics' latest laptop (Galaxy Book3 Ultra), at Hive IM's booth participating in 'Gamescom 2023' in Cologne, Germany, from the 23rd to 27th (local time).

The Dell and MSI 34-inch QD-OLED monitors have obtained the US Video Electronics Standards Association (VESA) 'DisplayHDRTM True Black 400' certification. The Galaxy Book3 Ultra received the 'DisplayHDRTM True Black 500' certification. These are recognized as gaming displays capable of excellent HDR and detailed black expression.

Gamers participating in 'Gamescom 2023,' held from the 23rd to the 27th (local time) in Cologne, Germany, are seen enjoying 'Become a Star 2' on Quantum Dot (QD)-OLED monitors. [Photo by Samsung Display]

Hive IM installed QD-OLED monitors and OLED laptops that vividly express the colorful game graphics at their booth for the promotion of the massively multiplayer online role-playing game (MORPG) 'Become a Star 2: Knights of Veda,' which aims for a global simultaneous launch.

Jung Wooyong, CEO of Hive IM, said, "We are honored to collaborate with Samsung Display, which is highly praised in the gaming display market," adding, "Through this collaboration, we will capture the attention of gamers visiting Gamescom 2023 worldwide and do our best to showcase the essence of the gameplay of 'Become a Star 2: Knights of Veda,' which embodies all of Flint's know-how."

In addition to the game experience zone, Samsung Display installed 65- and 77-inch QD-OLED TVs on the outer wall of the Hive IM booth. These TVs realize the vivid graphics of Become a Star with high-purity RGB colors, attracting the attention of gamers worldwide.

Samsung Display, in cooperation with Hive IM, separately set up an 'OLED Finder' experience zone. Visitors can check whether 'Samsung OLED' is installed by searching with smartphone brand and model names.

Through this joint marketing, Samsung Display plans to continue collaborating by securing game licenses to allow players to experience Become a Star 2 with excellent gaming displays at various exhibitions beyond Gamescom.

This content was produced with the assistance of AI translation services.