Ediya Coffee Yakgwa Dessert Sells 150,000 Units in 50 Days After Launch

Ediya Coffee announced on the 24th that the two types of ‘Yakgwa desserts’ launched last month have surpassed 150,000 units sold within 50 days of release.

Two types of yakgwa and desserts from Ediya Coffee.
[Photo by Ediya Coffee]

The two Yakgwa desserts are products made using the traditional snack Yakgwa, which is being reappraised through the ‘Halmaennial (Grandmother + Millennial)’ trend, and are characterized by being enjoyed with various beverages including Ediya Coffee’s ‘NEW Americano’.

Ediya Coffee evaluated that the success of the two Yakgwa desserts was driven by stimulating the Newtro sensibility of the MZ generation (Millennials + Generation Z) by combining traditional Yakgwa with cream cheese and butter.

The Yakgwa Cream Cheese Cookie emphasizes a sweet taste by placing chewy-textured Yakgwa on top of a cookie filled with fragrant cream cheese and coating it with jipcheong syrup.

The Yakgwa Butter Bar is baked by placing chewy butter filling on a crispy cookie crust, then topped with jipcheong syrup and mini Yakgwa, allowing consumers to enjoy both sweetness and a mild flavor.

The two Yakgwa desserts are available for a limited time nationwide at Ediya Coffee stores as well as through delivery services, Ediya Order, and Naver Smart Order.

This content was produced with the assistance of AI translation services.