Amorepacific Primera Selects LE SSERAFIM Sakura as Model

Amorepacific announced on the 23rd that it has appointed Sakura, a member of the group Le Sserafim, as the global ambassador for its cosmetics brand 'Primera.'

(Photo left) LE SSERAFIM member Sakura and Primera Oganience Barrier Repair Seed Peptide Reserve Serum. [Photo by Amorepacific]

Primera is a brand that moves away from traditional skincare methods that address visible skin problems and offers fundamental solutions for the skin barrier through seed tech technology based on SEED research assets. The brand plans to launch a campaign around this concept.

Sakura, selected as Primera's first domestic beauty model, is loved for her relentless spirit of challenge and strong, healthy energy. According to Primera, her diverse and progressive charm aligns well with the brand's new story, which led to her selection as the global ambassador.

Starting with the release of a teaser video on its official SNS channels on the same day, Primera plans to carry out various brand promotional activities with Sakura.

New products that help restore damaged skin barriers, including the 'Organience Barrier Repair Seed Peptide Reserve Serum' and 'Organience Peptide Cream,' will also be launched. The new products will first be available on the Naver Brand Store, and from next month, they will be sold at nationwide department stores, Olive Young, Chicor, Sephora, and other offline stores, as well as online channels such as Amore Mall.

This content was produced with the assistance of AI translation services.