hy, Launches 'Sumyeon Care Shim'?..."Targeting the Functional Sleep Beverage Market"

Follow-up to Strategic Product 'Stresscare Shim'
Use of Individually Recognized Ingredient 'Ashwagandha Extract'

hy announced on the 23rd that it will launch a functional beverage called ‘Sleep Care Shwim’.

The new product is a follow-up to ‘Stress Care Shwim,’ which sold 17 million bottles in six months. hy is expanding the ‘Shwim’ lineup to two types and entering the sleep functional beverage market.

The key ingredients are patented probiotics and ‘Ashwagandha extract.’ As a multi-functional product, it can help with gut health and sleep health, and it features fast absorption thanks to hy’s liquid technology. Ashwagandha extract is a material recognized individually for sleep-related benefits, proven to improve the ‘recovery sleep score,’ a measure of refreshment after sleep, and the ‘psychological and physical quality of life scale.’ Additionally, significant improvements were confirmed in four sleep-related indicators: sleep onset latency, wake time after sleep onset, sleep efficiency, and total sleep time. It contains 120mg, the recommended daily amount, at 100%.

Furthermore, hy included five types of patented probiotics. Each bottle guarantees 10 billion CFU (colony-forming units), which can help with gut health. Chamomile extract, theanine (L-theanine), GABA, and zinc are also included as secondary ingredients. The product is notable for its fragrance, which complements a comfortable sleep environment. Peach, cherry blossom, rosehip, and grapefruit scents were applied using the unique expertise of hy Central Research Institute.

Shinsangik, head of hy’s marketing division, said, “Sleep Care Shwim is a multi-functional product that can care for both gut health and sleep health in one bottle. We hope you create a comfortably restful day with Sleep Care Shwim, a sleep functional beverage perfected by hy’s unique technology.”

Meanwhile, hy will release a new commercial featuring brand model actress Shin Min-a on the 27th. Sleep Care Shwim will be available from the 28th through the online mall Predit or Fresh Manager.

This content was produced with the assistance of AI translation services.