Samsung C&T Opens 'Bao Bao Voice' Pop-up Store

Bao Bao Issey Miyake to Operate in Seongsu-dong Until the 31st

‘Bao Bao Issey Miyake,’ operated by Samsung C&T Fashion Division, announced on the 22nd that it will run the ‘Bao Bao Voice’ pop-up store at Stage 35, a complex cultural space located in Seongsu-dong, Seoul, until the 31st of this month.

Since 2010, Bao Bao Issey Miyake has been a brand that showcases bags with innovative designs and practical styles suitable for various everyday situations by using triangular shapes in diverse forms. Currently, it operates 25 stores in major department stores nationwide in Korea and also conducts business through SSF Shop, Samsung C&T Fashion Division’s fashion and lifestyle specialty mall.

Bao Bao Issey Miyake is holding the Bao Bao Voice pop-up store for the third time in Seoul, Korea, following London, UK in 2019 and Bangkok, Thailand earlier this year. This Bao Bao Voice pop-up store is composed of four spaces where visitors can explore the design philosophy of Bao Bao Issey Miyake.

The first space features a color wall made up of a total of 195 signature ‘Lucent Bags’ from Bao Bao Issey Miyake. The Lucent Bag, made of triangular PVC units, can be flattened like paper or take on a three-dimensional shape when items are placed inside, and it consistently records high sales each season. The color wall beautifully displays the spectrum of shades introduced since the brand’s inception, resembling a fantastic rainbow.

The second space contains the brand story and design philosophy, along with a Q&A section for visitors to gain a deeper understanding of the brand. The third space offers an interactive area where visitors can keep a souvenir video expressing changes in bag sizes, and the fourth space sells the best-seller ‘Lucent Boxy Bag.’

The Lucent Boxy Bag comes in 14 mini-size colors and 6 medium-size colors. Notably, eight colors of the mini size?White, Gray, Light Pink, Red, Orange, Light Brown, Sky Blue, and Lavender?are exclusively sold domestically at this pop-up store.

Pyo Yu-gyeong, Head of Overseas Products Team 1, said, “Bao Bao Issey Miyake has prepared a pop-up store where domestic consumers can experience the brand’s philosophy, innovation, and beauty. Bao Bao Voice will be an exciting opportunity not only for loyal customers who love Bao Bao Issey Miyake but also for potential customers to discover the brand’s charm.”

This content was produced with the assistance of AI translation services.