Practical and Premium Chuseok Gifts Pour In... Samjin Fish Cake Renews First-Year '1953' Set

‘Early Bird’ and ‘Double Discount’, Diverse Holiday Events

Busan-based local company Samjin Eomuk (CEO Park Yong-jun) is targeting this Chuseok holiday season by launching a renewed gift set of its premium ‘bakery eomuk’.

Following the Lunar New Year holiday, Samjin Eomuk introduced a variety of product lines for this Chuseok as well, ranging from cost-effective items considering high prices to premium gift sets, the company said.

Samjin Eomuk is presenting renewed products consisting of cost-effective practical items and differentiated premium products.

The renewed gift sets feature more luxurious and sophisticated package designs and have been upgraded with products and sauces unique to Samjin Eomuk.

This year, Samjin Eomuk’s Chuseok gift sets include five types: Igeumbok Premium Set Special Edition, Igeumbok Premium Set, Samjin Premium Set, 1953 Set No. 1, and 1953 Set No. 2.

The premium line, Igeumbok Premium Set, is composed of the finest eomuk carefully selected by master eomuk artisan Igeumbok, the daughter-in-law of Samjin Eomuk’s founder, who has been making handmade eomuk for over 30 years.

I Geumbok Luxury Set Special Edition.

The Igeumbok Premium Set Special Edition includes two types of munju, premium eomuk soup, and high-end eomuk such as truffle shrimp eomuk, octopus chive eomuk, and smoked pork belly fern eomuk.

Additionally, seafood broth packs and wasabi-flavored dip sauce are included to enhance the product’s value. Notably, the munju included in the special edition is MSC-certified (a certification granted to seafood processed products using sustainable seafood), adding an ‘eco-friendly taste’.

The Igeumbok Premium Set is elevated with premium eomuk soup, conch eomuk, shrimp eomuk, squid eomuk, and newly introduced white tartar dip sauce and eomuk hot pot sauce. The packaging also exudes luxury. Furthermore, the Samjin Premium Set offers a ‘collaboration’ of rich ingredients such as glass noodles, chives, cheese, and mushrooms combined with eomuk flavors.

The ‘practical’ line focusing on cost-effectiveness is also available. The 1953 Set No. 1 and No. 2 are priced between 30,000 and 40,000 KRW. The ‘1953 Set’ is a gift set containing eomuk and sauces that reflect the history and tradition of Samjin Eomuk, which began in 1953.

The packaging, featuring illustrations of Busan Yeongdo where Samjin Eomuk’s main store is located, the sea in front of Yeongdo, and sunrise and sunset, catches the eye.

Samjin Eomuk’s Chuseok gift sets can be purchased by phone order or online until September 21. They are also available for on-site purchase at Samjin Eomuk’s nationwide directly operated stores. However, there is a limit on the maximum production quantity for all items, so early ‘sold out’ is possible.

An early bird event is also being held for advance purchase customers. Customers who purchase Samjin Eomuk gift sets by the 31st will receive a basic 15% discount. Double discount benefits are also offered for bulk purchases. For Samjin Eomuk’s online mall, the benefits apply to orders placed by 4 p.m. on the 30th.

Samjin Eomuk’s holiday gift sets can also be found on CJ OnStyle’s Choi Hwajung Show. The broadcast will be a special live show for 20 minutes starting at 10:35 p.m. on September 6, according to Samjin Eomuk. Here, a special product planned exclusively for Samjin Eomuk’s 70th anniversary will be sold, featuring popular products selected at reasonable prices.

Samjin Eomuk’s ‘eomuk gift set’ was born when third-generation CEO Park Yong-jun fully entered the eomuk industry. The local Busan food, eomuk, was planned and launched to also play a role in ‘gift culture.’

The company introduced that the ‘eomuk gift set’ has become a popular holiday gift, recording early sell-outs every holiday due to market planning that combines cost-effectiveness and practicality from premium to practical levels.

1953se 1ho.

This content was produced with the assistance of AI translation services.